Branding is a marketing practice and strategy that involves creating a unique and identifiable image, name, symbol, design, or combination of these elements to distinguish a product, service, company, or individual from competitors in the eyes of consumers. It goes beyond just the physical aspects of a product or service and encompasses the emotional and psychological associations people have with a brand.

Branding is a crucial aspect of marketing and business development as it helps create a distinct and memorable identity for a product, company, or individual. A strong brand can influence consumer choices, build trust, and drive customer loyalty, ultimately contributing to the success and growth of a business.